The Visit California partnership provided unique domestic and international media and placements.
Partnered with SF Travel on unique international campaigns with Hylink across CTrip and Weibo channels to drive room nights,
Hilton + Food52 teamed up to share their favorite vacation destinations, and locals-approved spots for eating and shopping. Food52 shared their go-to itineraries for San Diego, New York City and Los Angeles –including where to eat, where to see the sights, and most importantly, where to stay. This campaign received 6.8M impressions with Pinterest ads and email placements.
Partnered with the SF Giants during their 60th anniversary season with OOH placements, digital advertisements and social media ads.
Sponsored San Francisco Pride with an event activation and digital advertisements.
Multi-year partnership with the Golden State Warriors for OOH placements, half-time sponsor, in-arena signage, VIP experiences for group revenue, social media and digital advertisements.
Created an interactive quiz and influential list on Buzzfeed's channels driving to Travel.Hilton.com/California. This campaign resulted in over 8.5M media impressions.
