Launched the Best of California campaign in three destinations with similar domestic target audiences with the common tie of the iconic California road trip. I created this campaign to drive consideration and target people dreaming about taking a vacation. I executed the California Road Trip from an offline experience to an online experience, create a version of the CA Road Trip on-property to including unlocking unique perks and discounts.
PHOTOGRAPHY & VIDEO SHOOTS
Featured top Hilton hotels with different video cuts for each California market. We wanted to inspire guests to come to the hotels by giving them a collectible key card to bring the customer back to the website to unlock the full "Best of California" experience with local partnerships and discounts.
Photos by Leetal Emaleh
Filmed by Bernwood.Tv
@laurajhaines
@emilymen
@kimgenevieve
@alexmichaelmay
@allypintucci
#HILTONROADTRIP INFLUENCERS & FAM TRIP
INSTAGRAM STORY RELAY
Connected 12 hotels and 4 destinations through Instagram stories.
OFFLINE/PRINT
Designed collectible California Key Cards and Custom California Postcards as a memento for Hilton guests.
Artist: Kelsey Quitschau
LOCAL PARTNERSHIP INTEGRATION
